Stereotypes that Work (2019)

 

Stereotypes in visual culture can create singular visual representations for very hybrid groups of people, practices and ideas. However, in the design of storefront sings stereotypes are often used to establish a visual order that help customers navigate.

 

This project researches the use of stereotypes in the design of storefront signs by contrasting them. Different socio-cultural connotations in typography, colour and composition become apparent when these signs are placed next to each other.